Headed in the right direction

Waste & Recycling News, Editorial by Brennan Lafferty Feb 21, 2011

Recycling has become a bit easier with the launch of two new programs as companies continue to embrace the power of the Internet.

Recyclebank is now offering its rewards-for-recycling program to people not serviced by its curbside recycling partners.

Virtual community members get rewards for viewing content related to recycling, entering promotion codes from product packaging and then promising to recycle the boxes, referring friends to join the online program, and other "green" activities.

RecycleMatch is an online marketplace where owners of material list their waste and recyclable commodities on RecycleMatch.com -- giving locations of material, descriptions, and a suggested price for the material.

Bidders can look at the information and decide how much they want to offer. Once the auction closes, the seller can choose winning bid, and it doesn´t have to be based on price.

Both of these programs are steps in the right direction for recycling in the U.S. The Internet continues to take over in every industry, and companies need to adjust their business practices accordingly.

Kudos to these two for doing just that.

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