About Us
About RecycleMatch

Sustainability initiatives like zero waste to landfill and recycling are being widely adopted by companies, pressing their organizations and their suppliers to think of waste as a resource. In order to truly maximize the economic value as well as the environmental value of those resources, your company and your suppliers need unprecedented levels of transparency, accountability and control over something they previously considered a low priority. The RecycleMatch subscription-based, software-as-a-service platform transforms zero waste initiatives into engines for growing shareholder value. Sustainability reporting on waste is simplified, more accurate, and more powerful. Materials marketing is more consistent and competitive, which means you are assured of fair market value for your materials every time. And, with constantly updated information data on new solutions, RecycleMatch’s platform can help you find new markets for materials currently going to the landfill.

The $77 billion recycling market (US) needs more transparency and more efficiency to meet the challenges of today’s corporate and community sustainability goals. Companies in the US are spending an estimated $22 billion to landfill materials that are estimated to be worth at least that much. The trick is figuring out how to extract the value. RecycleMatch has tools specially designed for large corporate waste generators, waste services and recycling companies, and communities.

Located in Houston, Texas, RecycleMatch was named Entrepreneur Magazine’s Most Brilliant Ideas. RecycleMatch was selected by the Capital Factory accelerator program in Austin, and the PopTech Fellow program in Camden, Maine.

Capital FactoryPop!Tech

The Team
Brooke Farrell RecycleMatch Brooke Farrell CEO & Founder @brookebf
Brooke Farrell, Founder and CEO of RecycleMatch, has over a decade of experience in the waste and recycling industry, highlighted by eight years of providing strategic and marketing consulting services to Waste Management, Inc. Brooke’s experience building web-based solutions in this industry includes overseeing the development of dumpster.com and ThinkGreen.com, which won a Mashable Award for Best Environmental Website 2008. Brooke’s career includes twenty years of experience in marketing strategy, sales and advertising on behalf of major corporations like Shell Oil, Exxon, Goodyear and Coca-Cola. Brooke has a BS in Economics and Government from the University of Texas.
Chad Farrell RecycleMatch Chad Farrell COO & Founder @cfar
Chad knows how to make things work. Chad has twenty years of experience in operations, technology and management of growth companies including successful B2B internet marketplaces, AssetNation (Acquired by Spire Capital) where he was SVP Strategy & Operations, and Network International (Acquired by Liquidity Services – NASDAQ: LQDT) where he was COO. Prior to that, Chad implemented and configured SAP Enterprise Software systems for Fortune 100 Companies for the Management Consulting Group at Ernst & Young LLP. From his early career days on offshore drilling rigs at Cameron International, to his position on the City of West University Recycling and Solid Waste Board, Chad knows how to roll up his sleeves. Chad has a BS in Mechanical Engineering from Texas A&M University and an MBA from the University of Texas. Chad likes to tweet about entrepreneurship and 80’s flash back.
David Penick RecycleMatch David Penick Vice President of Development @dpenick
David is responsible for the overall engineering direction and execution at RecycleMatch. He has 20+ years of experience building and developing market-leading enterprise software solutions from companies such as Oracle, Sun, Waveset (Acquired by Sun), and Tivoli (Acquired by IBM). Before joining RecycleMatch, he was the Director of Software Development at Oracle and Sun where he built and ran a team of 60 engineers. He has built business products for security, reporting, data warehousing, and decision support systems. David has a BS in Computer Science, Cum Laude from Rice University. David likes to run, bike, and compete in IronMan triathlons.
RecycleMatch Advisors
Chris Porch met Brooke and Chad through the Capital Factory start-up accelerator program in Austin. Chris was immediately a huge help as advisor, digging into the business plan and making suggestions, while learning quickly about waste and sustainability. Chris has been instrumental as the team shifted to the enterprise software model. Chris has previously led multiple successful start-ups, including most recently as President and COO of Zag.com, the leading private label automotive buying solution for major consumer brands such as American Express and USAA. Chris was also CEO of BetweenMarkets, and was Co-founder and Vice President of Trilogy Software helping lead the company from start-up to $250M in revenue. Chris earned a B.A. in Economics from Stanford University.
Andrew Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. He is also the co-author of Green to Gold, the best-selling guide to what works - and what doesn't - when companies go green. Andrew is a globally recognized expert on green business, appearing regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, Bayer, HP, Pepsi, Boeing, and IKEA. Andrew also sits on the Sustainability Advisory Board of Kimberly-Clark Corporation.
John Price's career spans three decades of high tech startups. John continues to drive growth through his vision and leadership in all aspects of internet and enterprise business. After a stint as an AI researcher at Shell, John jumped into building high tech startups and never looked back. John is the CEO of Vast.com. Prior to Vast, John served as vice president of marketing and business development at Between Markets, which was sold to Inovis. Before BetweenMarkets, John spent 11 years as vice president of marketing and business development at enterprise software company Trilogy, Inc, where he was critical to the company’s growth from $0 to $250 million in revenue. Previously, John was a director of technical marketing at Neuron Data and an AI associate at Shell Oil. John is also a board member of Sparefoot.com. John holds a BS in Electrical Engineering from the University of Texas at Austin.
Rony Kahan is the CTO and co-founder of Indeed.com which he started in 2004 and has grown it into the leading global search engine for jobs with over 25 million monthly unique visitors. Prior to Indeed, Rony co-founded jobsinthemoney.com, the leading job site for financial professionals in 1998 and sold it to Financial News in 2003. Rony's background includes technology consulting at Andersen Consulting (now Accenture) and fast moving consumer goods product marketing experience. He holds an MBA from INSEAD and a BSc in Economics from Texas A&M.