About Us
About RecycleMatch

RecycleMatch started with a strong belief that the web based technologies that have dramatically changed other industries could be leveraged to make the massive $500 Billion global recycling markets more efficient. If the right buyers and the right sellers for any material can be connected, both experience better value. We have proven case studies that illustrate the effect both with high value materials that have sold for prices that surprised sellers, and with landfill diversion challenges that went from being a needle in a haystack to successful recycling programs.

Today, large generators like Shaw Carpets and the US Army sell their bulk recyclables on their own online marketplaces which are driven by our technology. These organizations run more consistent, competitive sales processes resulting in the highest possible price. For example, when Shaw went from their manual bid process to our online bid process they experienced a 56% lift in price per lb in an apples to apples comparison. While not all examples are that dramatic, high value materials typically get seen by hundreds of buyers and receive bids from dozens of buyers who submit multiple competitive bids. Intuitively, this is better than calling a few people or sending out a few emails to get quotes. Beyond supporting their materials marketing and sales process, RecycleMatch’s platform also provides a back-end accounting, tracking and reporting system that was built for the unique nuances of the recycling industry. Better data and reporting make it easier to identify bad contracts, unauthorized fees or adjustments and other inefficiencies that have slid through the cracks in the past.

Sellers know their markets, and not surprisingly know good buyers. This service does not disrupt those relationships, but it does keep them honest. We have a database of over 6,000 buyers and have gotten great feedback that buyers love the service and are anxious to see more sellers taking advantage of it. Buyers receive alerts when materials they need become available. RecycleMatch gives them access to materials they would have never found otherwise, and reduces their sourcing costs, which means they can put that extra savings into higher bid prices.

Unlike other online marketplaces, we do not act as a broker and do not charge hidden buyers premiums or reserves. Instead, sellers pay a flat subscription rate for the service. We have found that large generators get the ROI back in the form of best possible prices for their materials as well as in generating better reporting and insights from fewer hours of data management.

We also maintain a ‘public marketplace’ which offers a very limited version of the online marketplace service to smaller companies who may have one or two items to sell. Our future vision includes the merging of the two concepts. However today, they operate separately.

RecycleMatch is based in Houston and Austin, Texas. RecycleMatch was honored to be named Entrepreneur Magazine’s Most Brilliant Ideas, as well as to be selected by Capital Factory accelerator program in Austin and the PopTech Fellows Program in Camden, Maine. In our first year as a start-up, we came in second to a little company called Siri at SXSW’s Startup Accelerator competition. (You probably have met her by now.)

RecycleMatch is a woman-owned company.

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The Team
Brooke Farrell RecycleMatch Brooke Farrell CEO & Founder @brookebf
Brooke Farrell, Founder and CEO of RecycleMatch, has over a decade of experience in the waste and recycling industry, highlighted by eight years of providing strategic and marketing consulting services to Waste Management, Inc. Brooke’s experience building web-based solutions in this industry includes overseeing the development of Waste Management’s first ecommerce site, dumpster.com, and their brand site ThinkGreen.com, which won a Mashable Award for Best Environmental Website 2008. Brooke’s career includes twenty years of experience in marketing strategy, sales and advertising on behalf of major corporations like Shell Oil, Exxon, Goodyear and Coca-Cola. Brooke has a BS in Economics and Government from the University of Texas. Since starting RecycleMatch, Brooke has been invited as a speaker at events such as Fortune Brainstorm Green, Sustainable Brands, Opportunity Green, Corporate Waste & Recycling Conference and Green Manufacturing’s Zero Waste Conference among others.
RecycleMatch Advisors
Andrew Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. He is also the co-author of Green to Gold, the best-selling guide to what works - and what doesn't - when companies go green. Andrew is a globally recognized expert on green business, appearing regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, Bayer, HP, Pepsi, Boeing, and IKEA. Andrew also sits on the Sustainability Advisory Board of Kimberly-Clark Corporation.
John Price's career spans three decades of high tech startups. John continues to drive growth through his vision and leadership in all aspects of internet and enterprise business. After a stint as an AI researcher at Shell, John jumped into building high tech startups and never looked back. John is the CEO of Vast.com. Prior to Vast, John served as vice president of marketing and business development at Between Markets, which was sold to Inovis. Before BetweenMarkets, John spent 11 years as vice president of marketing and business development at enterprise software company Trilogy, Inc, where he was critical to the company’s growth from $0 to $250 million in revenue. Previously, John was a director of technical marketing at Neuron Data and an AI associate at Shell Oil. John is also a board member of Sparefoot.com. John holds a BS in Electrical Engineering from the University of Texas at Austin.
Rony Kahan is the CTO and co-founder of Indeed.com which he started in 2004 and has grown it into the leading global search engine for jobs with over 25 million monthly unique visitors. Prior to Indeed, Rony co-founded jobsinthemoney.com, the leading job site for financial professionals in 1998 and sold it to Financial News in 2003. Rony's background includes technology consulting at Andersen Consulting (now Accenture) and fast moving consumer goods product marketing experience. He holds an MBA from INSEAD and a BSc in Economics from Texas A&M.