About RecycleMatch
RecycleMatch has a vision for the future of zero waste. A future where it’s not just about achieving zero landfill, but about ensuring the best and highest use for all materials your organization generates. Which translates into maximum economic returns as well as improved environmental efficiencies.
To achieve that vision, your organization needs better access to markets, not another broker. You need actionable, auditable data instead of an excel spreadsheet. What if you had real time information about the true market price for recyclable commodities, and improved access to the buyers or sellers that best fit your needs? What if you had up to date information about emerging solutions and technologies? Your organization could not only accelerate zero waste goals, but you could turn a cost center into a profit center.
Access to data makes it easier to know where you stand. Companies can measure their progress not only against their internally established goals, but they can start to see how they stack up. Benchmark against others in the same industry or geography using data that is based on common methodologies, even if each organization or each facility approaches things their own way.
RecycleMatch has proved that the concept of an online marketplace can work to 1) increase returns by 10-20% and achieve fair market value for commodity materials and 2) accelerate discovery of new solutions, buyers and technologies to achieve zero waste faster.
But we’ve also learned that the companies with the most materials wanted more. More control. More access. More bang for their buck. Their steady-stream of high-quality materials are the ‘carrots’ that make the market attractive to buyers. So we were happy to take their feedback and build the first Enterprise Software platform to help organizations maximize revenue generation, accelerate money-saving zero waste efforts, and automate reporting to be more accurate and actionable.
Our first publicly announced enterprise pilot customers, Shaw Industries and Progressive Waste, are true visionaries and have been helpful to building the future of zero waste. We hope you will join companies like Shaw Industries and Progressive Waste Solutions in striving not only for zero waste, but for the best and highest use of all of your byproducts.
RecycleMatch is based in Houston, Texas. RecycleMatch was honored to be named Entrepreneur Magazine’s Most Brilliant Ideas, as well as to be selected by Capital Factory accelerator program in Austin and the PopTech Fellows Program in Camden, Maine.

The Team
Brooke Farrell, Founder and CEO of RecycleMatch, has over a decade of experience in the waste and recycling industry, highlighted by eight years of providing strategic and marketing consulting services to Waste Management, Inc. Brooke’s experience building web-based solutions in this industry includes overseeing the development of dumpster.com and ThinkGreen.com, which won a Mashable Award for Best Environmental Website 2008. Brooke’s career includes twenty years of experience in marketing strategy, sales and advertising on behalf of major corporations like Shell Oil, Exxon, Goodyear and Coca-Cola. Brooke has a BS in Economics and Government from the University of Texas.
Chad knows how to make things work. Chad has twenty years of experience in operations, technology and management of growth companies including successful B2B internet marketplaces, AssetNation (Acquired by Spire Capital) where he was SVP Strategy & Operations, and Network International (Acquired by Liquidity Services – NASDAQ: LQDT) where he was COO. Prior to that, Chad implemented and configured SAP Enterprise Software systems for Fortune 100 Companies for the Management Consulting Group at Ernst & Young LLP. From his early career days on offshore drilling rigs at Cameron International, to his position on the City of West University Recycling and Solid Waste Board, Chad knows how to roll up his sleeves. Chad has a BS in Mechanical Engineering from Texas A&M University and an MBA from the University of Texas. Chad likes to tweet about entrepreneurship and 80’s flash back.
David is responsible for the overall engineering direction and execution at RecycleMatch. He has 20+ years of experience building and developing market-leading enterprise software solutions from companies such as Oracle, Sun, Waveset (Acquired by Sun), and Tivoli (Acquired by IBM). Before joining RecycleMatch, he was the Director of Software Development at Oracle and Sun where he built and ran a team of 60 engineers. He has built business products for security, reporting, data warehousing, and decision support systems. David has a BS in Computer Science, Cum Laude from Rice University. David likes to run, bike, and compete in IronMan triathlons.
RecycleMatch Advisors
Andrew Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. He is also the co-author of Green to Gold, the best-selling guide to what works - and what doesn't - when companies go green. Andrew is a globally recognized expert on green business, appearing regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, Bayer, HP, Pepsi, Boeing, and IKEA. Andrew also sits on the Sustainability Advisory Board of Kimberly-Clark Corporation.
John Price's career spans three decades of high tech startups. John continues to drive growth through his vision and leadership in all aspects of internet and enterprise business. After a stint as an AI researcher at Shell, John jumped into building high tech startups and never looked back. John is the CEO of Vast.com. Prior to Vast, John served as vice president of marketing and business development at Between Markets, which was sold to Inovis. Before BetweenMarkets, John spent 11 years as vice president of marketing and business development at enterprise software company Trilogy, Inc, where he was critical to the company’s growth from $0 to $250 million in revenue. Previously, John was a director of technical marketing at Neuron Data and an AI associate at Shell Oil. John is also a board member of Sparefoot.com. John holds a BS in Electrical Engineering from the University of Texas at Austin.
Rony Kahan is the CTO and co-founder of Indeed.com which he started in 2004 and has grown it into the leading global search engine for jobs with over 25 million monthly unique visitors. Prior to Indeed, Rony co-founded jobsinthemoney.com, the leading job site for financial professionals in 1998 and sold it to Financial News in 2003. Rony's background includes technology consulting at Andersen Consulting (now Accenture) and fast moving consumer goods product marketing experience. He holds an MBA from INSEAD and a BSc in Economics from Texas A&M.